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Andrew Minalto

From 55 to 80 – How to Write eBay Listing Titles that SELL!

Hey Everyone!

Here is some great news for all eBay sellers out there.

Starting September, the maximum number of characters for listing titles will now increase to 80 from the current 55. Some of you must be thinking right now “What’s so great about getting an additional 25 characters for the title?” Well, the simple answer is keywords.

Think about it. Keywords are the biggest determining factor in getting found on eBay. That is how search engines work and that is the tool buyers utilize when they look for products. With that much more space for titles, you now have more maneuverability to craft the kind of eBay listing title that’s relevant, searchable, and compelling.

It would be a waste not to maximize this upcoming opportunity. So without further ado here are some tips to help you create eBay listing titles that sell.

1. Place keywords at the beginning

EBay’s search engine checks the relevancy of every word on your listing title. However, not all those words are equal in weight. Figure out which one is the most important and as much as possible put it at the beginning of the title. In case the browser being used has some viewing or space limitations, you’re certain that the most significant part of your title is going to be displayed.

2. Use descriptors consistent with the market

A creative listing title is admirable. Unfortunately, you only get points for searchability. Your prospective buyer is likely going to type in descriptors that are already being used in ads and other marketing materials. You might as well use those same words because that is how other people know and recognize the product.

3. Punctuation, capitalization and special characters

Use the limited space for squeezing in more relevant keywords rather than wasting it on punctuation marks. It can also be tempting to hit the Caps Lock key, thinking that a fully capitalized title might grab more attention. But as you may know, email and chat etiquette interprets this as shouting and buyers are likely going to take it in similar fashion. Another thing you should avoid is use of special characters like “@” and “#”. The search engine doesn’t count those characters and buyers are not likely going to use them in their searches anyway.

4. Don’t be repetitive

In some contexts, repetition works to add emphasis. But that’s not the case for eBay listing titles as repetition only makes it less readable. The search engine also checks for synonyms so similar words don’t add value. By using distinct keywords instead you add to the range of your listing’s searchability and are able to maximize the available characters.

5. Avoid keyword spamming

EBay is strict on this point and such a black hat practice won’t do you or the buyer any good. Commerce on this site is really built on trust and reputation. Use of misleading titles is the surest way to lose customers.

6. Include Universal Product Codes (UPC)

eBay provides a field for placing in your item’s Universal Product Code. You have to consider the possibility that a buyer might search for a product through its UPC. No other combination of letters and numbers serves as an item’s unique identifier. It’s an instant hit given the right situation.

Hope this helps!

Thanks,
Andrew