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Andrew Minalto

SEO, eBay, and You – PART II

Search Engine Optimization (or SEO) is a tool that has been used for years be web designers to increase visitor traffic by improving search engine rankings. This may sound complicated, but in truth, anyone can learn the basic principles of SEO. And here’s the best part: this strategy is PERFECT for eBay sellers since it is only just beginning to be used in eBay listings. Start using SEO on your listings now, and you’ll be a step ahead of the competition.

When outfitting your listings for SEO purposes, there are two types of factors to take into account:

* On Page Factors
* Off Page Factors

First let’s discuss…

On Page Factors

When search engines assign a ranking to a particular website, this ranking is based in part upon the frequency of certain keywords on that website. This same principle applies to eBay product listings. You can use the “Google Keyword Tool” in order to find a list of keywords which are relevant to your product listing. Once you have done this, you merely need to apply these keywords in a few predictable ways to your product listing in order to improve your standing on search rankings. Heres how to start:

Put keywords in your listing titles.
Make sure to include your primary keyword and a few secondary keywords as well. Just make sure that you don’t overdo it. The best practice is to include as many keywords as you can while still maintaining attractive and natural wording.

Put keywords in your descriptions.
Follow the same guidelines for your descriptions as you do for your titles. Put a lot of keywords in the first paragraph and sprinkle more throughout the text. Try to make your descriptions at least 400 words long. The more content you have on a page, the better your ranking. If you don’t feel up to the task of writing 400-500 words, try outsourcing this work through Elance.com.

Include keywords in your links.
As a rule of thumb you should take every possible opportunity to provide links from your listings to your “About Me” page and your eBay Shop. These links should also contain a moderate amount of keywords.

Start writing blog posts and reviews.
eBay gives you additional opportunities to add content to your eBay site through its Blog and Review tools. By posting through these media, you can add even more opportunities for search engines to find your listings. As always, make sure to link to your other pages and include relevant keywords.

Keep flash content to a minimum.
Flash can be a fun way to improve the appearance of your listings. However, you should always use it sparingly. Excess flash tends to displace your regular text. The more text you have on your listing, the better your chances for high search engine rankings.

Off Page Factors

In addition to the methods discussed above, you can also try to improve your search engine visibility as regards off page factors, the most important of which is external links. The more links that exist from other websites to your eBay listings and eBay shop, the better your search engine rankings.

While, you can’t force any third party website to link to your eBay shop, you can take the initiative of posting original articles on websites such as  Ezinearticles.com, Blogger.com, Squidoo.com, and HubPages.com. If you include keywords in these articles and link them back to your eBay shop, many search engines will use this as a means to awarding you a higher search ranking. As you know, higher search rankings mean more traffic, and this in turn means MORE BUSINESS. And who doesn’t want more business?