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Andrew Minalto

SEO, eBay, and You – PART I

What You Need to Know about Search Engine Optimization

If you think that search engine optimization is only for stand alone websites, you’re wrong. SEO can be just as effective in boosting traffic for individual eBay listings. And you know what increased traffic means right? Increase sales! And as a result, more profit.

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Here’s how it works:
Keyword saturation is one of many ways in which search engines rate the relevance of a given website. If common search keywords are highly concentrated in a web page, this page is more likely to turn up in the top ten of a search engine’s results. If you can improve this concentration of keywords, this may mean that you will be able to increase your traffic and thereby, your sales.

How to Do It:

First of all, head over to Google’s Keyword Tool and allow it to generate a preliminary list of key search terms which people looking for your products might use. Once you get to the correct page follow these steps:

1. Tell the search tool which country you would like to collect information from. If you are planning to sell products only within the UK, then select this option. Otherwise, you may select as many different countries as you like.

2. Select the options “Use synonyms” and “Descriptive words and phrases.”

3. Now, type in your primary keyword. This should be the name of the product or class of products which you sell. (At this point you could also decide to simply type in the URL of another website or eBay listing which sells products which are similar to yours. It might be best to try both methods just in order to get as many keywords as possible.)

4. Click on “Get keyword ideas.”

Once you have done this, Google will create a list of keywords which might be relevant. Your job is to now sift through these keywords and find the twenty or so very most relevant and effective. First of all, you can eliminate any keywords which are obviously extraneous to the type of products which you are selling. For example, if you are selling dental supplies and you use the keyword “teeth” as your primary keyword, it is possible that a keyword such as “Jagged-Teeth Metal Saw” may come up. This is obviously irrelevant to your product line and should be eliminated from the list.

Once you have narrowed down your list thus, it is time to start analyzing the competitiveness of the suggested keywords. The Keyword Tool will show you how many searches are conducted monthly for each suggested keyword. In addition, you can find out how many listings are attached to each keyword by performing a regular Google search on that term. If a keyword has few results, but a high monthly volume of searches, this is probably a good one to choose. When in doubt, err on the side of less competition in general.

Once this is complete, you will have a list of keywords which will form the basis for the search engine optimization of your eBay listings, a significant step towards higher profits.