From: Andrew Minalto eBay PowerSeller Registered TWF Seller CEO of SpicyAuctionTemplates.com Contact Me | FAQ
Ok, I was probably a bit too harsh in the e-mail – but you got my point 🙂 Things are not going as planned for millions of eBay sellers all around the World.
We’re close. It’s already happening. We’re so close to the point when only the Best will survive on eBay. We’re already witnessing hundreds of stories all across eBay related forums about people losing revenue, eBay suspending accounts and how recently introduced eBay rules are destroying successful businesses.
Now, what you should do? Ignore the world’s most visited market place? Leave millions of eager buyers without the products they want to buy? Lose an additional stream of revenue? No! If you’re a Smart seller, you should have realized that all these changes are good for You. Good for Smart sellers! Can’t you see it? eBay wants to get rid of unprofessional sellers because they RUIN eBay’s reputation!
Were you in eBay’s position – who would do you try to please more – Buyers or Sellers? The answer is very simple – Buyers! Why? Because without the buyers eBay wouldn’t be such a massive success! If there are buyers & demand in the market, supply will come sooner or later. If there are only sellers, nothing happens. An obvious proof of this simple economical axiom is dozens of Auction sites created to compete with eBay. As you may have heard, none of them have even come close…
Of course, there are cases when First Class PowerSellers get suspended without any reason. But on most occasions this happens simply because of the size of the biggest of the online auction – all security measures are being implemented automatically, without human approval. Unfortunately, there’s nothing we can do about that…but it doesn’t mean you shouldn’t do anything and leave the sales opportunities pass you by! Your chances of getting slammed by some eBay security or copyright accident are very low, especially if you don’t deal in designers clothing, handbags and similar markets.
Economic Crisis Isn’t a Myth Anymore
As You have heard, the world’s economy is going through very tough times at the moment. With soaring fuel & food costs, housing market crash in US, UK and Ireland – it seems that everyone is affected in one or another way.
People tend to cut their expenses on leisure, go for local holidays instead of flying abroad, trade cars to save on fuel and change shopping habits. It has also affected eBay, no doubt about that. Ever increasing competition during the crisis – the overall prospects aren’t promising.
But what happens when the Crisis hits the World’s economy? What happens when a company goes through a difficult period?
Most Effective & Fastest Solution – OPTIMIZATION!
Optimization includes several elements, like:
Taking over new markets
Optimizing sales channels
This is a perfect time to restructure the way you used to sell on eBay. This is a perfect time to be a Smart seller and start using strategies other sellers have overlooked. By optimizing your eBay selling process, you’ll make more money while at the same time retaining the sales through rate and the return on investment.
And that’s exactly why I’ll regularly cover these issues in my newsletter. Sure, the product sourcing is still your number one priority and I won’t forget it. But the fact is – you have to seriously look into how efficient are your listings, titles, product descriptions, back-end communication and overall eBay business. Today I’m going to share with you one very simple yet very effective way of KEEPING visitors on your eBay listings long enough to make a purchase. Introducing to you –
Do you have an eBay Shop? If you don’t, get one quickly. OK in reality you don’t need the Shop if you sell only 10-15 items at any given time. You can simply promote your “Items for Sale”.
So how does this work? Imagine, you’re an eBayer looking for brand new shoes. You type in some keywords and click on some listing (randomly or because the title or the gallery picture grabbed your attention). When landed on the listing you see a very clear title:
100% Leather Ecco Shoes, Size 10
Looks good, but the problem is – your size is 12! What the majority of shoppers do? They simply hit the “Back” button in Internet Explorer and keep surfing through other listings. But do you know what Smart Sellers do? They give OPTIONS!!!
If you don’t give OPTIONS to your buyers, you’re leaving a lot of money on the table simply because many potential customers will leave your listing and you’ll never see them again.
Here’s another great example how you can effectively up-sell and cross-sell related items to your customers:
The potential of this strategy is endless!
You can offer different product variations, colors, sizes, packaging, and condition.
You can cross-sell bundles and related items.
You can offer delivery discounts or even free Gifts!
Can you see the potential here?
Simply give the buyers OPTIONS and drive them to your other listings or eBay Shop! You’ll be amazed what results can be achieved by using this strategy in a proper and creative way. Remember, every leaving visitor means loss of the potential profit. Why allow it to happen if you can squeeze every penny out of your auctions?
Don’t Make This Mistake!!!
This is critical, so please listen carefully – the Key to success with this strategy is to use GRAPHICS! Yes, only with eye catching and attractive graphics you’ll be able to use this strategy effectively.
Many sellers do know that “they should” promote their Shop and they simply drop ugly text links in the listings no one bothers to read – let alone clicking on them. You see, these days, shoppers surf through the listings very fast and they “shop with their eyes”! If you can’t grab their attention, they’re gone!
So please use graphical banners for maximum visibility. Place them at the beginning or in the middle of the listing – not below your “About Us” box. Who reads it, anyway?:-)
If you’re not experienced with design software (like Photoshop), you can easily outsource banner creation on any web design site, like BannersMall.com. Those will be the best 15 pounds you have invested in your eBay business!
Or, if you need several banners made, post your request on Elance.com – you’ll get your banners as cheap as 5 quid a piece (great quality, like examples below):
Andrew Minalto is founder and CEO of the Web’s largest auction templates company SpicyAuctionTemplates.com. Andrew runs successful information publishing business as well as an eBay store and an online retail store.
At the age of just 23 he has achieved a phenomenal success in selling both physical and information products online. Hard work and belief in his dreams enabled him to leave a dusty Dublin warehouse in winter 2006 to go full-time online.
The recently launched EasyAuctionBusiness.com website is dedicated for all people trying to achieve financial freedom or just to make some extra money by selling on eBay.co.uk