SEO, eBay, and You - PART I

What You Need to Know about Search Engine Optimization

If you think that search engine optimization is only for stand alone websites, you’re wrong. SEO can be just as effective in boosting traffic for individual eBay listings. And you know what increased traffic means right? Increase sales! And as a result, more profit.

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Here’s how it works:
Keyword saturation is one of many ways in which search engines rate the relevance of a given website. If common search keywords are highly concentrated in a web page, this page is more likely to turn up in the top ten of a search engine’s results. If you can improve this concentration of keywords, this may mean that you will be able to increase your traffic and thereby, your sales. Continue reading »

eBay Business In a Box!

The biggest problems that any particular eBay seller faces are usually not unique. Most of the time they are just manifestations of issues that are common across the board. Even so, many sellers just can’t seem to rise above and get trapped in a low profit margin. Let’s look at a few of the main reasons this happens, and then I’ll pose a couple of solutions.

FIRST
The Wrong Products. Sometimes even sellers who have taken the time to do market research end up trying to sell the wrong products. It can be difficult sometimes to find that oh-so-right niche market.

SECOND
The Wrong Branding. If you don’t have a brand that is recognizable and convincing, your business will suffer. This includes not just the brand name itself, but also the logo design. Let’s face it. Most of us eBay sellers are not graphic designers. Therefore, this part of the marketing process is often a struggle.

THIRD
The Wrong Listings. After your brand, your listings are the next most important representative of your business. If they look  sloppy, you know what will happen: less profit. Once again however, listings may not be your strong point. If this is the case, how can you overcome this obstacle? Continue reading »

Make More on eBay with Customers You Already Have!

If you are an experienced eBay seller, you probably already have a significant amount of experience with marketing techniques targeted at new customers. But are you aware of the fact that one of the greatest potentials for new profit lies with customers that have already shopped with you? That’s right. Repeat customers often constitute the backbone of a successful eBay business.

This is because repeat customers require less work. Once they have completed a few successful purchases with you they are reluctant to move to a new seller. And why should they? It makes no sense to buy from someone who they don’t know when they already have a friendly seller that they are used to buying from. Because of this, you can make a lot of money off of these faithful customers rather than spending large amounts of energy looking for new customers.

What I would like to explain to you in this article is how to exploit this situation to the greatest effect - Full Story Here.

Why Aren’t You Selling Info Products on eBay?

Have you given any thought to the above question? Maybe you haven’t tried selling info products on eBay because you’re not a professional writer. Perhaps you don’t think that info products are profitable enough or that you might have to make a big investment to start. Or just maybe, you think that selling info products on eBay is a dead end ever since eBay outlawed the sale of intangible items.

Well…

The truth is that not only is selling info products on eBay still a lucrative business opportunity but it requires a minimum amount of time and money. AND, you don’t have to be a professional writer to be successful. You just need to have a good idea and see it through.

Oh yeah, and one more thing:
You need to have the knowledge that it takes to construct a successful info product. And lucky for you, that knowledge is contained right here on this page. The following list will provide you with the most important points regarding selling info products on eBay:

- Content that Makes a Difference
In order to create a successful info product you need to pack in useful and original information. Don’t try to create a high-flung masterpiece. What most people want out of an info product such as an eBook is practical information that they can use. Stuff like “How to Manage Your Finances,” “How to Lose Weight the Quick and Healthy Way,” “How to Operate a Cannon Digital Camera.” These are topics that average people can relate to and will appreciate. If you are having a hard time putting your ideas into words you can easily hire a freelance writer to do this for you for a small fee.

- Create an Impression with Design and Video
If at all possible, include video in your info product. This will help the customer to feel confident that your product can really SHOW them the information that they are looking for. In fact, you should also make sure that you include an elegant looking cover on your product as well. This will also greatly increase its value as most people will estimate the value of your product based on how professional its presentation is.

- Listing the Product
When its time for you to start selling your info products on eBay make sure that your listing looks as professional as possible. Emphasize the benefits of the product rather than how it works. People won’t be as interested in the details of the product as in the ways in which it can BENEFIT THEM. At this point you will also need to decide on the price for your product and your return policy. I have found that keeping your prices reasonable and over-delivering is usually the best policy. Somewhere between 5 and 15 quid is a good guideline. Also, don’t be afraid to offer a 100% guarantee on your product. It is better to have to return one or two orders than to miss out on dozens of customer’s who don’t feel confident in your product to place an order because you haven’t offered a guarantee.

- Getting your Product to the Customer
Because of eBay’s policy shift last spring, you can no longer deliver your product electronically. While this causes a slight inconvenience to you, this change is actually good in the long run. I’ll explain why in just a moment.

However, because of this policy shift, you need to ship the product to your customers through traditional methods. The best way is to burn the product onto a CD and deliver it by post. If you don’t want to deal with all of this manually you can get a third party to take care of this work for you for a nominal fee.

The good news is that since this change has scared away a lot of lazy sellers, the info market is now more open than ever making now the best time to start cashing in! Others may be too lazy to adapt, but you can make a profit off of this newly under-tapped market!

Can You Survive on eBay after September 25th?

The answer to this question is YES, but only if you make yourself aware of a few upcoming changes to eBay’s regular practices. On the 25th of this month eBay is planning to make a few important structural changes to its fee system and search listings. Some of these will inevitably be met with feelings of welcome while others may be met with skepticism.

However, the overall message that eBay is sending through these changes is that they want to create an environment that is both safe for buyers and profitable for sellers. Click bellow to watch Full Video:

How To Import Products from China! Part II

One excellent way to make money through your eBay business is to import inexpensive products from China in bulk and then resell them individually for profit. However, this process can be tricky if you don’t know what you are doing. If you aren’t careful about whom you do business with you could end up getting scammed.

In previous newsletter I gave five excellent tips on how to stay vigilant and avoid getting scammed while learning how to import products from China. Today I will share with you another five indispensable tips for learning how to import products from China.

How To Import Products from China! Part I

Reselling wholesale items purchased from China can be a potential goldmine for eBay sellers. You can easily take large batches of unbranded products, rework them, and sell them individually for a significant markup. A few very successful sellers are currently employing this method and making a fortune. Why not you too? All you need is to do is learn how to import products from China.

With a little guidance you will easily be able to buy and sell products from china successfully. However, be wary of the fact that although this type of commerce can be very profitable, it can also be risky. Many Chinese wholesalers are simply trying to scam you. Today, I will help you understand the difference between a profitable investment opportunity in Chinese merchandise and a common scam. How to import products from China basically comes down to knowing how to see the difference between a legitimate wholesaler and a scam. Full Story Here

What Should I Sell on eBay?

Fact: In a recent survey 86% of EAB Newsletter Subscribers stated that the greatest hindrance to their productivity is figuring out what to sell on eBay.

Fact: Although this is a real concern, there ARE methods you can use to find the most remunerative products for your business.

If you are having a difficult time figuring out what you should be selling on eBay, don’t feel discouraged. You’re in good company; the fact is that even eBay’s most successful sellers often encounter this problem on a repeated basis. But what separates them from the rest is their persistent innovation and restructuring.

Powersellers do NOT have any special magic spell that allows them to know what to sell on eBay. Rather, what makes them successful is their willingness to stay tuned in to the market and make ongoing adjustments to their product base.

Needless to say, the pros tend to choose from a large bag of tricks when creating a market strategy. But what you need to keep in mind is that Powersellers are just ordinary people, and each of their methods is entirely teachable. In future newsletters we will discuss several of these, but today I just want to focus in on one of the most important tricks. It’s called “flipping.”

“Flipping” consists of buying cheep items from wholesalers and then reselling them on eBay for a profit. It sounds easy, and in a way it is. But your chances for success will be increased if you already know what to sell on eBay. Before telling you how to flip the products we should go over quickly a list of items that are the most likely to be successful in this process. Read more about What to Sell on eBay!

Looking for Wholesale Gucci Handbags?

Think again! No, seriously – are you one of those unlucky people who are trying to make money on eBay by selling branded handbags? I feel so sorry about You as this is a common trap. I’ll be totally blunt with you – it’s almost impossible if you want to stay in line with the Law. Why? I’ll explain that in a minute.

As you know, designer handbags are very expensive. Very expensive! Brands like Louis Vuitton and Gucci are one of the most popular and hot sellers on eBay indeed. I won’t talk about how consumerism has ruined our lives, how fashion magazines are making young girls to spoil their health by following yet another “hot” diet plan, named by a doctor who has never seen a medical school. That’s another story. Continue reading »

Easy Auction Business Website Launched!

Hello fellow eBay traders!

If you are one of those struggling with finding ways to source eBay products – you know how I felt before realized how easy it actually is to find a solution. And the ever-growing wholesale and drop-shipping scam is getting you even more annoyed than ever…

Finally the EasyAuctionBusiness.com website has been launched.!

I’ve been working quite hard lately to get all my knowledge together. You know – it’s not that simple to express all that’s been acquired over years of having done business on eBay! But now I’m relieved and as excited as having created my first eBay listing years ago… Hopefully you’ll enjoy the information provided on this blog and newsletter!

It’s a dream of millions of people all around the World – to make some extra cash by selling stuff on eBay. Especially in this difficult economy situation when jobs are going on daily basis and inflation & fuel costs are hitting new records.

Anyone can benefit from having an extra income source to top the main income. I’m not necessarily talking about quitting daily jobs as I did myself back in winter of 2006. For most people, an extra 500 quid per month would help to improve their lives and lives of their families.

Here, in Easy Auction Business, I’ll be totally honest with you. I’m not some guru nor a sales master. I’m a regular guy, who’s spent a little bit more time on education and testing stuff. That’s it!

I truly believe that anyone with a common sense and basic computer skills can make money on eBay. And to make those 500 pounds per month you won’t have to spend all the day long in the front of computer! Nope!

That’s why I call it the Easy Auction Business – because it is Easy and it can be operated from your bedroom spending just 1-2 hours per day. Of course, there are no limits, but I believe most folks aren’t that flexible with their schedule.

So what’s this blog all about? I will try to publish information that is truly valuable to each and every eBay seller, including the latest eBay’s news, tips & tricks, selling strategies and much more!

Wishing you a successful eBay business,
Andrew