eBay is Dead! 
Squeeze Your eBay Profits!

Optimization includes several elements, like:

	Cutting expenses
	Increasing productivity
	Taking over new markets
	Optimizing sales channels
	etc.

This is a perfect time to restructure the way you used to sell on eBay. This is a perfect time to be a Smart seller and start using strategies other sellers have overlooked. By optimizing your eBay selling process, you'll make more money while at the same time retaining the sales through rate and the return on investment.

And that's exactly why I'll regularly cover these issues in my newsletter. Sure, the product sourcing is still your number one priority and I won't forget it. But the fact is – you have to seriously look into how efficient are your listings, titles, product descriptions, back-end communication and overall eBay business. Today I'm going to share with you one very simple yet very effective way of KEEPING visitors on your eBay listings long enough to make a purchase. Introducing to you -

Do you have an eBay Shop? If you don't, get one quickly. OK in reality you don't need the Shop if you sell only 10-15 items at any given time. You can simply promote your “Items for Sale”.

So how does this work? Imagine, you're an eBayer looking for brand new shoes. You type in some keywords and click on some listing (randomly or because the title or the gallery picture grabbed your attention). When landed on the listing you see a very clear title:

100% Leather Ecco Shoes, Size 10

Looks good, but the problem is – your size is 12! What the majority of shoppers do? They simply hit the “Back” button in Internet Explorer and keep surfing through other listings. But do you know what Smart Sellers do? They give OPTIONS!!!

If you don’t give OPTIONS to your buyers, you're leaving a lot of money on the table simply because many potential customers will leave your listing and you'll never see them again.

Here's another great example how you can effectively up-sell and cross-sell related items to your customers:

The potential of this strategy is endless!

	You can offer different product variations, colors, sizes, packaging, and condition.
	You can cross-sell bundles and related items.
	You can offer delivery discounts or even free Gifts!

Can you see the potential here?

Simply give the buyers OPTIONS and drive them to your other listings or eBay Shop! You'll be amazed what results can be achieved by using this strategy in a proper and creative way. Remember, every leaving visitor means loss of the potential profit. Why allow it to happen if you can squeeze every penny out of your auctions?

This is critical, so please listen carefully – the Key to success with this strategy is to use GRAPHICS! Yes, only with eye catching and attractive graphics you'll be able to use this strategy effectively.

Many sellers do know that “they should” promote their Shop and they simply drop ugly text links in the listings no one bothers to read – let alone clicking on them. You see, these days, shoppers surf through the listings very fast and they “shop with their eyes”! If you can't grab their attention, they’re gone!

So please use graphical banners for maximum visibility. Place them at the beginning or in the middle of the listing - not below your “About Us” box. Who reads it, anyway?:-)

If you're not experienced with design software (like Photoshop), you can easily outsource banner creation on any web design site, like BannersMall.com. Those will be the best 15 pounds you have invested in your eBay business!

Or, if you need several banners made, post your request on Elance.com – you'll get your banners as cheap as 5 quid a piece (great quality, like examples below):